45NRTH, the undisputed leader of winter cycling gear has become the title sponsor of the 2014 Great Lakes Fatbike Series. The company, based in Minneapolis has created award-winning products that provide enhanced comfort and control for the fast-growing sport of winter fatbiking. 45NRTH is focused primarily on solutions for hands, feet and traction, and also produces a small collection of wool headwear.
“The number of people riding fatbikes in the winter is rising at an unbelieveable rate,” said David Gabrys, 45NRTH General Manager. “This growth has resulted in an explosion of organized fatbike events across the country, and the Great Lakes Fatbike Series is comprised of top-notch events such as the Fatbike Birkie and Cuyuna Lakes Whiteout. Unlike ultra-endurance races, these events are accessible to the average fatbike user and represent the future growth of the sport”, Gabrys said.
The series starts December 21, 2013 with the Solstice Chase in St. Croix Falls, WI, and is comprised of eight total events across Wisconsin, Michigan and Minnesota. With the help of title sponsor 45NRTH and supporting sponsors Twin Six and 1UP USA there is a $2500 cash purse, as well as merchandise from each of the sponsors. For more information and a complete list of dates go to www.greatlakesfatbikeseries.com.